From the brand Previous page You deserve smart skincare choices – minus all the hype. Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way – because keeping your skin healthy shouldn’t be a mystery. + SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED Shop More Paula’s Choice Visit the store Multi-faceted Formulas Every product we formulate contains antioxidants, skin-replenishing & skin-restoring ingredients to improve skin’s overall health. Beauty Begins with Truth We only use the best natural and synthetic ingredients available to address the skincare needs of all ages, skin types and concerns. We never use ingredients that research proves are irritating, drying or likely to worsen skin problems. Our ongoing commitment to Smart, Safe Beauty means you can always rely on our products to take exceptional care of your skin. About Paula Skincare visionary Paula Begoun founded our company with one goal – help uncover the truth about skincare. How we get our start? Beauty researcher turned skincare entrepreneur, Paula Begoun, founded Paula’s Choice Skincare in 1995 with one over-arching philosophy – beauty begins with truth. From that moment on we have continuously followed the research and the facts to create effective skincare products backed by science. Why we love what we do? The beauty industry is dominated by scary-sounding misinformation. We proudly cut through the noise, explain the research and challenge ideas, beliefs and myths to empower our customers with the knowledge to take care of their skin. Science & Truth We follow the truth – not just what’s popular. Our formulas are supported & verified by extensive research. Next page
About this item HIGH STRENGTH SERUM FOR FACE : A powerful blend of 0.3% retinol and 2% bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone. This serum fades brown spots and improves skin tone and texture. WITH RETINOL : Powerhouse ingredient that can improve a variety of skin concerns, most related to visible signs of ageing: It’s skin-restoring, wrinkle-smoothing, an antioxidant and improves sun damage. HOW TO USE : Apply a small amount in the evening over the face and neck to cleansed skin. Avoid the delicate skin around the eyes. Limit initial use to three evenings per week, then gradually increase frequency to every other evening and finally every evening as tolerated by your skin. When first using this product we suggest that you do not use it at the same time as your AHA or BHA exfoliant. SUITABLE FOR ALL SKIN TYPES : This facial treatment is suitable for all skin types including normal, dry, combination and oily skin. This lightweight lotion is in particular suitable for skin with signs of skin ageing and sun damage. 100% FRAGRANCE FREE : Our skincare products are fragrance-free, from synthetic aswell as natural fragrances. Plus, our products are never animal tested! Smart, Safe Beauty to take exceptional care of your skin. From the brand Previous page You deserve smart skincare choices – minus all the hype. Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way – because keeping your skin healthy shouldn’t be a mystery. + SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED Shop More Paula’s Choice Visit the store Multi-faceted Formulas Every product we formulate contains antioxidants, skin-replenishing & skin-restoring ingredients to improve skin’s overall health. Beauty Begins with Truth We only use the best natural and synthetic ingredients available to address the skincare needs of all ages, skin types and concerns. We never use ingredients that research proves are irritating, drying or likely to worsen skin problems. Our ongoing commitment to Smart, Safe Beauty means you can always rely on our products to take exceptional care of your skin. About Paula Skincare visionary Paula Begoun founded our company with one goal – help uncover the truth about skincare. How we get our start? Beauty researcher turned skincare entrepreneur, Paula Begoun, founded Paula’s Choice Skincare in 1995 with one over-arching philosophy – beauty begins with truth. From that moment on we have continuously followed the research and the facts to create effective skincare products backed by science. Why we love what we do? The beauty industry is dominated by scary-sounding misinformation. We proudly cut through the noise, explain the research and challenge ideas, beliefs and myths to empower our customers with the knowledge to take care of their skin. Science & Truth We follow the truth – not just what’s popular. Our formulas are supported & verified by extensive research. Next page