Best TVs of 2025: Best Buy TVs and Expert Buying Advice

We put every TV through hundreds of tests to find models that look and sound good enough for your home.

Comprehensive TV Testing

Picture testing at every resolution
We watch a wide range of scenes to highlight visual noise, clarity, color, contrast, motion, and more. We treat every resolution the same, so you’ll know whether a TV we tested does them justice.

Not just high-end models
While other outlets focus on premium TVs, we test everything from entry-level ranges to flagship, big-screen giants in the same way.

Sound that delivers
Having trouble hearing dialogue? Want more bass, balance, or good stereo separation for a better spatial audio experience? Good news — our comprehensive sound tests cover all of this and more.

We test everything
We assess how easy a TV is to set up, how it handles your personal data, whether it works well for blind or partially sighted users, which gaming features it offers, and much more. No stone is left unturned.

Hisense, LG, Panasonic, Samsung, and Sony’s slim, flat-screen TVs may all look similar, but our reviews reveal major differences and highlight the best — and worst.

Our lab testing shows which TVs deliver excellent picture quality, great sound, ease of use, and smooth motion — as if gliding on an ice rink in sneakers. We also conduct owner surveys to discover which brands last longest and which people would buy again.

Compare all the models we’ve tested in our TV reviews.

Best TVs of 2025

We test everything from SD picture quality to surround sound effects, so you can be confident you’re buying the perfect model for your needs. Only logged-in Which? members can see our recommendations. If you’re not a member yet, join Which? for instant access to all our online reviews.

These TVs, available in various sizes and price ranges, are some of the best we’ve tested. The highest-rated TVs tend to be expensive, so we’ve also selected some Great Value models, because not everyone needs the top-of-the-line set.

TVs by Type

• 32-inch TV reviews

• 40–43 inch TV reviews

• 48–50 inch TV reviews

• 55-inch TV reviews

• 65-inch TV reviews

• QLED TV reviews

• OLED TV reviews

TVs by Price

• TVs under £300

• TVs under £500

• TVs under £700

• TVs under £1,000

Why You Can Trust Our TV Reviews

A TV is a big investment and something you’ll use a lot, so you want it to be good. Our testing is extensive — each TV spends over a month in our lab before we give our verdict. This means when you read our reviews, you can trust our expert judgments and Best Buy recommendations completely.

A Best Buy TV will deliver well-rounded, rich, and balanced sound that suits every type of viewing. It will also look great with sharp, precise detail and broad contrast across all resolutions, plus balanced and vibrant color.

We go beyond just picture and sound — we test how easy a TV is to use if you’re blind or partially sighted, and how it handles your personal data.

Also, we never accept samples from brands. Every model we test is purchased from a store, so we know our testing matches the real-world experience of owning a TV.

How Much Should You Spend on a Good TV?

Generally, 32-inch HD TVs cost between £200 and £400. For a similar price, you can get slightly larger 40–43 inch TVs, most with better 4K Ultra HD displays. You won’t see many 32-inch 4K sets, as the screen is too small to notice the difference.

We rarely find Best Buys under £400, but there are a few between £500 and £1,000.

Should You Pay More?

Yes and no.

Yes, because more expensive TVs offer better technology and sharper design, usually with slimmer bezels. Better motion handling is a hallmark of high-end models, offering smoother images, while cheaper ones can sometimes stutter.

No, because many TVs drop significantly in price in the months after release. So if you’re willing to wait, you can get a great deal.

While it’s true that TV quality generally improves with price, that doesn’t mean there aren’t hidden gems in the entry-level range.

Need one now? Check out our best cheap TV picks.

What Is a Great Value TV?

To earn our Great Value badge, a TV must score at least 65% and cost less than most others of similar quality.

We set average price thresholds depending on size:

• 24–32 inch TVs

• 40–43 inch TVs

• 48–50 inch TVs

• 55–58 inch TVs

• 65–75 inch TVs

Our Great Value badge means a TV is good enough to consider buying and costs less than most similar-quality sets. Great Value TVs can be Best Buys, but don’t have to be. A TV needs to score 71% or higher to be a Best Buy, but only 65% to be Great Value.

Which TV Features Do You Need?

TV Tuner
All TVs come with a Freeview HD tuner, meaning you can plug in an aerial and access subscription-free SD and HD TV channels and radio. Some TVs also support Freesat via satellite tuners if you have a dish, though not all are officially Freesat-certified, so experiences can vary (check our reviews for certified sets).

PVR (Personal Video Recorder)
Many TVs let you record programs via a USB port if you connect an external hard drive. A 500GB drive stores about 100 hours of HD or 250 hours of SD content. TVs with dual-tuner PVRs let you watch one program while recording another or record two at the same time. See our guide to the best PVRs for more info.

Smart Features
Include catch-up and streaming apps like BBC iPlayer, Netflix, and YouTube. TVs offer Wi-Fi connectivity and some have Ethernet ports. Very few TVs today are not smart.

Advanced HDR
All 4K TVs now support HDR10 and HLG. Look for more advanced formats like Dolby Vision IQ and HDR10+, which adapt contrast for each scene. Read more in our HDR guide.

Voice Control
Control channels, inputs, and even search for shows using your voice.

120Hz Display
Great for gamers and sports fans. A higher Hz means more frames per second, making supported content look smoother.

Accessibility Features
Features for people who are deaf or blind vary greatly by brand and model. Some TVs offer advanced options that improve usability, while others lack even basic accessibility tools.

TV Types Explained

Different resolutions, screen types, and software mean price isn’t the only thing that sets TVs apart. Screen type matters — but it’s not everything. It makes no difference to sound or ease of use, so don’t dismiss a model just based on screen type.

LCD and LED TVs
The most common displays — your current TV is probably one. A few lights, known as a backlight, shine through a liquid crystal layer to create images. These are cheaper to produce than OLEDs or QLEDs, especially in smaller sizes.

OLED TVs (Organic Light-Emitting Diode)
Widely seen as the best screen tech for contrast and motion. OLED TVs start at around £1,000 for a 42- or 48-inch screen and can go up to several thousand pounds. They’ve largely replaced plasma screens. OLEDs don’t use a backlight — each pixel lights itself, offering superior contrast and motion control.

QLED TVs
More similar to LCDs, still using a backlight but with an extra quantum dot layer to enhance colors. Said to produce more vivid colors. Neo QLEDs use a backlight with much smaller bulbs, allowing better contrast control thanks to the increased light source density.

Which TV Brands Offer the Best Software and Security Support Policies?

When buying a smart TV, security and software support are crucial considerations — they determine how long a brand will provide updates with new features and security patches.

We estimate that the average ‘lifespan’ of a smart TV — how long it lasts before failing or significantly degrading — is 6.8 years. This is a conservative estimate based on solid analysis of recent product surveys, and we’re confident the real average is even longer.

We asked major brands about their support policies, and many fall short of this expected lifespan.

• Amazon Fire: Amazon offers a reasonable support period of four years from the last date the product is available for purchase.

• Samsung: Says its TVs receive five years of support from launch.

• LG: We expect these sets to receive support for five years from launch.

• Hisense: Typically supports TVs for four years from launch.

• Philips: Did not provide a typical support policy but is expected to support TVs for about three years from launch.

• Panasonic: Previously stated a minimum of five years, but now says three years of support from launch.

• Sony: Expects to support its TVs for two to four years, depending on the model.

• TCL: Says it supports TVs for three years.

• Sky: The current Sky Glass series is expected to be supported until the end of 2025.

Using an unsupported device might not pose an immediate risk, but it’s wise to buy and use one that’s known to receive updates for a reasonable period. For more details, read our Smart Home Security Guide.

What Are the Risks of an Insecure TV?

Your home network is only as strong as its weakest link. With dozens of connected devices on your router, there are plenty of entry points for hackers.

If your TV is not secure, a hacker could gain access to your router — putting everything on your network at risk. This could include personal data like app and Wi-Fi login credentials, and in some cases, even payment card information if you’ve rented a movie or signed up for an app through your TV.

Hackers can hijack your TV to display their own content or fake login screens to trick you into entering your card details and steal your information.

Which HDMI Cable Do I Need?

Retailers are quick to promote expensive HDMI cables with flashy features like gold-plated connectors. Some even cost as much as a Blu-ray player. But save your money — the cheapest cables often work just as well.

Which? tests have shown that even budget HDMI cables, costing just a few pounds, can perform as well as high-end ones. In our latest tests, a £10 cable from a supermarket showed no noticeable difference in picture quality compared to a £100 cable.

The only thing to look out for is HDMI speed. At minimum, choose a High-Speed HDMI cable, which guarantees 4K support. For gaming at 4K 120Hz, go for a Premium or Ultra High-Speed HDMI cable.

HDMI Features Explained

• HDMI eARC: An updated version of HDMI ARC. It does the same thing but supports higher-quality audio and video signals.

• HDMI ARC: Most TVs now include Audio Return Channel support, which lets you connect a home cinema system, AV receiver, or soundbar with fewer cables. It sends sound from your TV to your sound system via a single HDMI cable. However, not all TVs support multichannel audio via HDMI, meaning you might not get 5.1 surround sound.

• HDMI CEC: Consumer Electronics Control lets you control multiple HDMI-connected devices (like your TV, DVD player, or set-top box) with a single remote — a handy but often underused feature.

• MHL Cables: Many modern TVs let you connect your smartphone or tablet via an MHL cable — plugged into your phone and connected to the TV’s HDMI port. This shares content like videos or photos on the big screen and charges your device at the same time.

• HDMI 1.4: Still standard on many TVs, these ports support broadcast HD and 3D Blu-ray playback. You can use HDMI 1.3 cables, but image quality might be inferior to HDMI 1.4.

• HDMI 2.0: Introduced alongside 4K UHD TVs, this standard supports 60Hz at 4K resolution and features like Rec. 2020 color space — vital now that 4K is widespread.

• HDMI 2.1: The latest version supports resolutions up to 8K at 60Hz and 4K at 120Hz — great for gamers using Xbox Series X or PlayStation 5. You don’t need new cables yet, but 8K TVs may eventually require 48Gbps HDMI cables to handle large data loads. For now, that’s not a major issue since 8K content is rare and 8K sets aren’t worth buying yet.

Can My TV Be Repaired?

In 2021, new laws were introduced to make TVs easier to repair by owners and third-party technicians. Manufacturers must now make some parts available for seven years after the TV’s release — whether it’s a £2,000 OLED or a £200 32-inch Full HD model.

For seven years, the following must be available to everyone:

• External power supply

• Remote control

For professional repairers, these parts must be available for at least seven years:

• Internal power supply

• Connectors for external equipment (cable, antenna, USB, DVD, Blu-ray, etc.)

• Capacitors over 400 microfarads

• Batteries and rechargeable cells

• DVD/Blu-ray module (if present)

• HDD or SSD module (if present)